Too many manual tasks
Catalog updates, stock checks, order tracking, customer replies — every one of them eating hours that should be yours.
Accepting brands
Shopify backend operations
Reclaim your time.
Spend it on growth.
I run the day-to-day backend for micro and small DTC brands — catalog, inventory, fulfilment and multi-channel management — so a clean operation runs without you, and your hours go back to building the brand. No store yet, or one that's holding you back? I design, build or rebuild the storefront first — then run it.
No overselling
24h response
One source of truth
Free Operations Audit
Month-to-month
Weekly 1-on-1
7-day onboarding
Adjust scope anytime
Monthly on-site (MY/SG)
No managing required
5 stores max
Strict confidentiality
Operator experience
5+
years in e-commerce operations, end to end
Channels supported
4
Shopify · Shopee · Lazada · TikTok Shop
Active retainer cap
5
stores max — for real attention, not volume
Onboarding window
7
days from audit to running ownership
What happens when you run the whole store yourself
When you're doing everything solo, the backend quietly eats the hours you should be spending on the brand. Here's where they go.
A backend held together by hand
Disconnected tools, missing automations, work you redo every week because nothing talks to each other.
Small problems multiply
A stock mismatch becomes an oversell. An oversell becomes a refund. One slip creates three more, and you catch them all at night.
Mistakes you've no time to catch
Overselling, wrong sends, slow fulfilment — the errors pile up precisely because you're too buried to spot them.
Everything that keeps your store running
End-to-end ownership across the systems, channels and workflows that keep your store running — plus the storefront itself, and the reporting that tells you how it's doing.
Store & product management
- Structured product uploads & catalog
- Bulk updates and ongoing maintenance
- Clean, consistent backend setup
Inventory & order flow
- Inventory tracking & sync across channels
- Prevent stock mismatches and overselling
- Smooth checkout-to-fulfilment
Shipping & fulfilment
- Set up & manage shipping workflows
- Resolve issues before they reach customers
- Coordinate logistics tools and partners
Apps & system stability
- Manage and tidy your Shopify apps
- Prevent conflicts and breakdowns
- Maintain theme structure & updates
Automation & workflows
- Build flows with Shopify Flow, Zapier, Make
- Cut manual, repetitive work
- Keep operations consistent
Multi-channel operations
- Shopify · Shopee · Lazada · TikTok Shop
- Consistency across every channel
- No breakdowns between platforms
Storefront design & development
- Storefront design — layout, sections, brand fit
- Custom Shopify theme development
- New builds or full redesigns
Advanced reporting
- Sales, inventory and channel dashboards
- Weekly and monthly performance reports
- Numbers you can actually act on
Sale event readiness
- Backend prep for 9.9, 11.11 and payday
- Stock, pricing and bundle setup
- Post-event reconciliation
The order side of support, handled
I take the operational support load — the order-related messages that pile up when something ships late or comes back — and cut them at the source by fixing the backend that causes them. Your brand voice stays yours.
What I handle
- "Where's my order", tracking and delivery queries
- Wrong, missing or damaged item resolution
- Returns, exchanges and refunds, end to end
- Order-related replies to your customers
- Escalations from a backend slip, fixed at the source
What stays with you
- Marketing and brand-voice DMs
- Pre-sale and product questions in your tone
- Community, comments and partnerships
What changes when the backend runs itself
Your time back
Your hours go to the product, the customers, the brand — the parts only you can do, not catalog updates and fulfilment fires.
The fires stop
No more constant troubleshooting. A backend that runs quietly in the background, not on your calendar.
Fewer disruptions
Problems get caught and fixed before they reach customers or your inbox.
Runs without you
A stable, structured backend that keeps working whether you're there or not — so you can actually take a day off.
A backend run by hand runs your life
Doing it all yourself works at 5 orders a day. At 30, it owns your evenings. Here's what changes when the operation is built to run on its own.
A quiet inbox
Real stock levels and automatic tracking mean fewer "where's my order" messages and fewer apologies.
Fewer fires, fewer refunds
No overselling, fewer wrong sends, issues handled before they reach the customer.
Your evenings back
The store keeps running after you close the laptop. No midnight stock fixes.
One place to look
Synced channels and one source of truth, instead of five tabs that disagree.
Built from running real stores, not just managing them
2022 — 2025
VZIOS STUDIO — my own brand. I ran every part of operations myself: the catalog, the inventory, the warehouse and the customer inbox, across Shopify and the marketplaces, through real order volume.
2025 —
E-commerce Operations Executive — full-time with a local company, and concurrently on contract as e-commerce ops executive for a Hong Kong company. Running day-to-day operations at a scale beyond a single founder's store.
2026 —
Building my own DTC brand Limber end to end, and running operations for wellness brand Mend From Within. I'm in the operator's seat right now — not just remembering it.
Running live operations every day is what keeps the judgement sharp — and it's exactly why the retainer caps at five stores. Real depth on a few, never a rotating roster.
Operational expertise
- Structured product setup and catalog maintenance
- Complex inventory tracking and synchronisation
- Fulfilment across logistics partners
- Backend prep for high-traffic sale events (9.9, 11.11, payday)
- Advanced reporting and performance analysis
- Storefront design and Shopify development
- Proactive issue resolution and CX
- Multi-channel ops: Shopify · Shopee · Lazada · TikTok Shop
Brands I've built and run
VZIOS STUDIO
Ran the full backend end to end — catalog, inventory, warehouse and customer inbox — across Shopify and the marketplaces.
Limber
Building it end to end — storefront, catalog, fulfilment and the operations behind it.
Mend From Within
Running day-to-day operations and the storefront for a wellness brand on Shopify.
Five years in e-commerce operations — three brands built or run end to end, plus day-to-day operations for companies in Malaysia and Hong Kong.
You don't need a full-time ops hire yet
A full-time ops hire
Working with me
Salary + 20–30% overhead (EPF, SOCSO, benefits)
Fixed monthly fee based on scope
Training and ramp-up needed
Running with minimal onboarding
Needs supervision
No managing required
Fixed cost regardless of workload
Adjust scope as your needs change
Limited by internal capacity
Issues handled the day they happen
Includes weekly 1-on-1 calls and monthly on-site support for MY/SG clients.
No store yet — or one that's holding you back?
New brand, or an existing store that's underperforming? I design and build it from scratch — or rebuild the one you've got — one operator, from the first pixel to the daily backend.
A storefront built to sell
Layout, sections and a look that fit your brand — designed around how people actually buy, not just how it looks in a screenshot.
Developed properly on Shopify
A clean, fast, custom build — structured right from day one. No bloated template you'll be fighting six months in.
Launch-ready, not half-done
Products, collections, pages, core apps and shipping all configured — a store that's ready to take orders the day it goes live.
And because I run stores too, yours is built to operate from day one — then I can keep it running. One operator, storefront to backend.
Run it, build it — or both
Already live? I run the backend. No store yet? I design and build it first. Simple, scope-based pricing — no surprises.
Where most founders start
Monthly operations · retainer
From RM1,200
per month
What affects your price
- Daily order volume
- How often things change
- Number of products and catalog complexity
- How many channels you run
Most founders start with a free Operations Audit — a prioritised fix list for your backend, at no cost and no commitment. Continue into a retainer only if it's worth it.
Month-to-month · No long-term commitment · Adjust scope anytime
Book a free call
Store setup & redesign · one-time
From RM2,000
Design & build
I design and develop the storefront myself
No store yet, or one that needs rebuilding? I take the storefront end to end — designed for your brand and developed properly on Shopify, structured clean from day one so it's ready to sell and easy to run.
- Storefront design — layout, sections, brand fit
- Full Shopify build & theme development
- Product, collection & page setup, launch-ready
- Roll straight into monthly ops — or take it and run
One-time project · Scope-based quote · Roll into monthly ops anytime
Book a free callFrom audit to fully handled, in three steps
-
01
Operations Audit
I go through your current setup and map every operational gap, inefficiency and risk — delivered as a prioritised fix list, not a slide deck.
-
02
Define the scope
We agree on exactly what I own and what stays with you. No overlap, no ambiguity.
-
03
I take it over
I run the day-to-day backend — it runs without you. Weekly check-ins, monthly on-site (MY/SG), and a real person on standby.
Starting fresh, or rebuilding a tired store? Add the setup up front — I design and build it, then move straight into running it.
Who I work best with
Solo founders or small teams running the whole store themselves
Stable sales, but no time to grow because ops eats your week
Selling across Shopify, Shopee, Lazada and TikTok Shop, and drowning in the sync
Not ready — or not willing — to hire a full-time ops person
Starting a new store — or sitting on one that was never built right — and want it done properly the first time
How I run your operations
Your data stays in the room. Store details, supplier info and processes kept strictly confidential — access set entirely by you.
I take full responsibility for your store operations. No micromanagement needed.
I work closely with founders and focus on what keeps the store running clean.
I work with a limited number of stores. Real depth and consistent attention, not a rotating roster.
Start here
Let's get the backend off your plate.
A free 30-minute call. I'll look at your setup and tell you exactly what's eating your time and what I'd take off your hands — whether we work together or not.